Not every organization realizes its full potential. Not every business thrives. Thatís where we come in.

Amulet Business Advisorsí expert business coaches offer a truly effective, cost-efficient way to dramatically improve any and all areas of your business. The good news is not only that it works, but that it sticks. These changes will last as long as your business does.

Coaching also addresses Personal Effectiveness, those traits like leadership, self management, perspective and the other intangible aspects that drive a good business for both employees and customers. Personal Effectiveness is required in order to improve Business Effectiveness since the two are interdependent. Developing the two in tandem ensures the most effective use of business coaching, giving you the best result.

The role of a business coach is to coach business owners through guidance, support, accountability and encouragement.

This website is simple because our approach to business improvements is simple: business is always a challenge but it does not have to be a mystery. There's a page that has more details about business owners and business coaching. Another describes services that we provide. The next two are about Amulet's principle, Jim Publicover, including a page with testimonials. If you found your way to this website, you probably know some of this information already.

Give us a call. This website offers an excellent introduction to our work, culture and goals, but youíll learn much more by talking to us.. It costs you nothing, but could have benefits beyond your wildest dreams. So pick up the phone! Call 336-705-6602 or email

Thanks for taking the time to visit.

Jim Publicover